It all began with an idea.

Every iconic guitar player’s guitar is just as much a part of their legacy and sound as they, and their playing abilities are. These guitars are crafted to the exact specifications of these great players over long periods of trial and error; this is the time honored way guitar players achieve the perfect feel, tone, and playability. BB King’s Lucille took decades and 13 iterations to perfect. We’ve created a modular electronic guitar system that allows the average player to make their Lucille. We enable the blending and interchangeability of various tone woods, electronics, bridge and neck setup, and more, that have a huge impact on sound dynamics and tone.

We firmly believe we’ve created the coolest innovations to the electric guitar since the invention of the whammy bar.

Jeremy Williams

CEO, Founder